Prática's Brazilian Technology on display at IBA 2025

IBA 2025, one of the world’s foremost trade fairs for the bakery and confectionery industries, is hosting a broad international showcase of equipment, ingredients, and innovation in food production and service.

Prática at this is celebrated event presenting its portfolio of high-speed ovens and culinary support tools—solutions designed to meet the demands of modern foodservice and retail baking operations.

Located at Hall 13, Booth B57, Prática is part of a growing Brazilian presence at the event, joining other professionals and companies in tracking industry trends and identifying new opportunities within the European market.

The Brazilian team from Prática is actively engaging with developments in technology, ingredients, and consumer preferences.

Throughout the fair, the company has received visits from strategic partners and professionals from across the global bakery sector.

Fot the team, these encounters help strengthen business relationships and provide valuable insights into operational needs and market directions—contributing to the exchange of experiences between regions and sectors.

Speed Oven Technology with Digital Integration

Visitors to the Prática booth can explore high-speed ovens built for agility and consistency in high-demand environments such as cafés, hotel kitchens, convenience stores, and quick-service restaurants. The systems combine impinged hot air and microwave assist technologies to reduce preparation time while ensuring uniform results.

Key technical features include:

Touchscreen controls with programmable recipe capabilities
Cloud integration via the IoK (Internet of Kitchen) platform for centralized updates and management
Ventless design, allowing installation without external hoods or exhaust systems
Compact format, suited for limited-space locations with high turnover

These features aim to support foodservice operators in achieving efficiency, standardization, and scalability across various formats.

Prática Academy Supports Training and Application Development

Alongside its equipment offerings, Prática is also presenting Prática Academy, a platform focused on training, application development, and post-sales support. Designed to assist users in maximizing equipment performance, the initiative includes live sessions during the fair, offering practical demonstrations and technical guidance.

The academy addresses a common industry challenge—bridging the gap between technology adoption and day-to-day operational use—by providing support tailored to fast-paced and technically demanding environments.

Brazilian Participation Reflects Broader Industry Presence

The participation of Brazilian companies and professionals at IBA 2025 reflects the country’s expanding role in global discussions around bakery and foodservice innovation. With contributions in areas such as speed cooking, digital kitchen management, and ingredient development, Brazil is establishing a stronger footprint in the international market.

About IBA 2025

Held at Messe Düsseldorf, IBA 2025 brings together over 700 exhibitors from more than 50 countries, offering a comprehensive look at the current and future state of the baking and confectionery sectors. This year’s edition also introduces a new biennial format, aimed at fostering more regular industry engagement and shorter innovation cycles.

Notable features of the fair include:

IBA.CONFECTIONERY TEC AREA, focused on solutions for sweets and pastry production
IBA.FOOD TRENDS AREA, exploring consumer preferences and product development
IBA.STAGE, hosting expert panels and technical presentations
International competitions, including the IBA.UIBC Cup of Bakers and the World Championship of Bread Sommeliers

A digital companion platform supports the event year-round, offering tools for networking, content access, and exhibitor discovery.