The first one, well-being, is related to the individual, the one who consumes the food prepared using Prática’s equipment and solutions. People’s well-being is, for the most part, the result of providing a healthy and nutritious diet to our biological machine, restricting the excess of elements that may be harmful to our bodies. Well-being is also reflected through moments of sensory pleasure and socialization, where cuisine is a fundamental element in virtually all cultures. Our solutions and equipment favor the preservation of nutrients, reduce the use of oil, and enhance colors, textures, and flavors, providing people with a more pleasurable eating experience. Nutrition and cooking, science and art: these are elements that will find support in the technology we provide.

The increased productivity and performance provided by our solutions and equipment has a direct impact on customer results and the profitability of their businesses. Better use of labor, reduction of preparation times, reduction of food waste, in addition to water and energy savings are determining factors for a more efficient and profitable food-making operation. It is our commitment to help our customers in all these aspects with the products and services we provide.

The preservation of the planet for other species and future generations is imperative for all of us, human beings, both personally and institutionally. Much of humanity’s impact on the environment is due to the food needs of billions of people. Agriculture and livestock are the human activities that demand the most from areas where forests and other natural environments were originally located. On the other hand, more and more food are prepared in restaurants, industrial kitchens, hotels, schools, hospitals, bakeries, and other similar establishments that we serve. Therefore, by helping reduce waste, we are doing our part in limiting the harmful impact of human activity on nature.

Competitiveness

In a global market, competitiveness is essential for our growth and success. We strive to maintain our leadership position by constantly exceeding customer expectations and achieving our financial goals. Competitiveness also reflects our ability to continuously improve, explore new markets, and seize opportunities before the competition does.

Customer Dedication

The customer is at the center of all our actions; they are the ones who pay our bills. Our dedication goes beyond simply meeting their needs—we aim to surprise them with our attentiveness, creating a lasting relationship of trust and loyalty. We are committed to excellence in service, ensuring our products and services add real value to our clients' businesses, contributing to their success.

Respect

We believe all individuals deserve consideration and that relationships should be based on mutual respect. Actively listening and ensuring effective communication are fundamental principles for strengthening collaboration within the company and with our external partners. At Prática, we respect opinions and diversity, fostering a healthy and productive environment.

Agility

Quick decision-making and execution are crucial for survival and growth. In a dynamic and competitive environment, agility ensures that we are always ready to act, pivot when necessary, and respond rapidly to market demands. Agility allows us not only to keep up with changes but also to lead them, adapting our strategy and operations to meet current needs.

Commitment

Commitment is vital for achieving our goals and maintaining our leadership position. It drives us to meet and exceed customer expectations and to ensure the company's continuous improvement, growth, and success.

Proactivity

Proactivity means being guided not by circumstances but by carefully selected values. It also involves anticipating problems and opportunities, facing challenges head-on, and taking action before situations escalate. Being proactive means staying alert to opportunities and leveraging them for the benefit of the company and its partners.

Desire to Improve

The drive for continuous improvement is the key to our evolution. In all aspects of our work, we strive to learn from mistakes and always improve—whether in developing new products, enhancing our processes, or fostering personal and professional growth within our team. We believe that every small improvement contributes to a more solid and successful future.

Innovation

Innovation goes beyond incorporating new technologies; it involves constantly rethinking our processes, business models, and ways of interacting with customers. At Prática, we aim to do things differently, creating solutions that meet our clients' needs while helping us stand out in the market. Innovation is key to consistently delivering more value and remaining competitive.

Spirit of Collaboration

Teamwork is the foundation of our culture. We recognize that people tend to support those who support them, and we use this natural tendency to our advantage and for the benefit of those around us. Within the company, we promote an environment of mutual collaboration where everyone is encouraged to support one another in achieving common goals. Externally, we strive to build long-lasting relationships with our partners, sharing knowledge and resources for mutual growth.

Honesty and Integrity

Transparency and ethics guide all our actions. Honesty and integrity are fundamental for building trust with our employees, clients, and suppliers. Acting with integrity also means staying true to our values, always striving to do what is right, even when it requires personal sacrifices.

Austerity

The intelligent and efficient management of our resources is essential for the company's sustainability. Austerity means avoiding waste and focusing on efficiency by always seeking to optimize processes, reduce costs, and maximize the use of available resources. This enables us to maintain the company’s financial health and invest in sustainable, long-term growth.

Gratitude

We understand that no one achieves success alone. We recognize and appreciate the contributions of every team member, partner, and client. Gratitude fosters an environment of respect and motivation, where everyone feels valued and inspired to contribute to the collective well-being of the company.

Prática fully complies with environmental legislation in the treatment of waste and water used in its processes, as well as in assessing and mitigating the environmental impacts of its operations. Additionally, its solutions help customers reduce food waste during preparation, saving energy, water, and food resources. The customers Prática serves are increasingly responsible for food preparation for human consumption. By reducing waste, they also contribute to decreasing the impact of agriculture and livestock on natural environments.

Prática values diversity and respect in its workplace, adheres to labor laws, and does not discriminate based on creed, race, social origin, or gender during selection and promotion processes. Bullying is rejected and not tolerated. People are encouraged and engaged through information sharing, the promotion of values, and the provision of opportunities for their personal and professional development. The human resources department maintains practices and support channels for the physical and mental health of employees during their routines and in times of need. Social responsibility actions promote volunteerism among employees. A percentage of the company's profits are directed towards social initiatives managed by a dedicated committee. The LGPD, legislation regarding the protection of individual data, is respected in all communications. Finally, customer satisfaction is a key focus of the company and subject to continuous monitoring, serving as a corporate value that guides its positioning and conduct.

Prática maintains efficient, responsible, and trustworthy management that respects the interests of its stakeholders and shareholders. The company is committed to ethics and combating corruption in its activities and government relations, which are conducted exclusively through official channels. It has a board of directors and undergoes audits by independent and qualified firms. Prática continuously promotes its code of ethics and values among employees. It provides channels for investor relations and also for complaints and feedback. The company complies with LGPD (General Data Protection Law) regulations. It has criteria to approve the quality and integrity of suppliers and only purchases raw materials certified with legal origin. Prática follows the Consumer Protection Code and continuously monitors customer satisfaction, integrating this theme into its audits. It also holds the required certifications in the markets where it operates.

CODE OF ETHICS