Management team

Prática Europe Management Team

Carlos Eduardo Baktchejian

Managing Director Prática Europe



With a degree in Business Administration from Fundação Getúlio Vargas (FGV) in Brazil, Carlos Eduardo Baktchejian holds Brazilian and German nationality. With over 20 years of experience in the foodservice equipment industry with International Sales and Management positions in Global companies, Carlos will lead the expansion of Prática in the EMEA market. His focus will be to grow and consolidate the company’s Sales and Service presence in the region with strategic partnerships.

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Henk Groot

Regional Sales Manager Prática Europe



A Dutch national, Henk began his career as an Executive Chef and worked for more than 16 years in the airline catering industry. He later built a strong track record in the food service equipment sector with renowned companies, accumulating years of specialized expertise in the field. In 2023, he joined Prática’s distributor in the BeNeLux region. In 2024, he took over the position of Regional Manager for EMEA, bringing his knowledge, experience and hands-on-mentality to these markets.

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Global Management Team

André Rezende

CEO


André Rezende is an engineer by training, holding a master’s degree in Quality and Productivity. Throughout his career, he has continuously pursued professional development, including the prestigious Owner/President Management (OPM) program at Harvard Business School. After gaining experience in various companies, he founded Prática Produtos S/A in 1991. Currently, André serves as the President of the company, leading its expansion and consolidation as a reference in the food service equipment sector.

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Luiz Eduardo Rezende

Operations Director


Luiz Eduardo is a Mechanical Engineer with over 30 years of professional experience. He is a co-founder of Prática Produtos S/A and has been instrumental in the company’s growth both in Brazil and internationally. Luiz Eduardo leads strategic operations, contributing to the development of innovative technologies and the expansion of the product portfolio. With specialized training in management and innovation from renowned institutions such as Fundação Dom Cabral (FDC), Harvard, and INSEAD, he works to strengthen Prática’s position as a leader in high technology within the food service sector.

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Vinícius Coelho Rezende

Director of Global Sales


Graduated in Engineering in 2012 and a participant in the Program for Leadership Development (PLD) at Harvard Business School, Vinícius brings over 10 years of experience in the food service industry and 15 years in international business. He is currently responsible for overseeing all international markets at Prática Produtos S/A. Under his leadership and that of his team, the company has achieved significant global expansion in recent years, with active operations in more than 55 countries.

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