Prática consolidates its presence in the European continent providing sustainable Cutting-Edge High-Speed Oven Technology

Prática, a Brazilian company based in what is called the “Brazilian Silicon Valley“, has been exporting to 55 countries across five continents through a network of dealers and strategic partners. The company is proud to announce the opening of its European headquarters in Cologne, Germany. 

Prática Europe enters the market with innovative, energy-efficient Speed Ovens that not only eliminate the need for hoods and exhaust systems but are also very easy to operate. Prática´s Speed Ovens lines are known for its compact footprint and unique design, besides a great range of accessories for multiple applications.

Prática´s Speed Ovens combine microwave and impinged air technology to provide fast food preparation and with quality and standardized results. Whether for convenience stores, pubs, bakeries, coffee shops, hotels, quick service restaurants or supermarket chains, these ovens are designed for operations where speed and great food quality are essential for the process.

Prática Europe will have a Warehouse in Germany to serve the European, Middle Eastern, and African (EMEA) besides a partnership with a strong player to provide spare parts and accessories to these markets. With a focused strategy of growth with local country partners, Prática Europe will consolidate its Sales presence across EMEA in the next months. 

Company History

Founded 34 years ago (1991) by the brothers André Rezende and Luiz Eduardo Rezende, Prática operates a state-of-the-art 20,000m² industrial park in Pouso Alegre, Minas Gerais, Brazil, supported by a highly skilled team in development, engineering, and production.

In Brazil, the family-owned company is the market leader with subsidiaries and distribution centers with specialized sales professionals and technicians covering the whole country. Pratica is also a regional leader in Latin America with an own subsidiary in Chile and partners in the whole region. With Pratica USA, the company covers the North American region.

Pratica has a complete solution range in foodservice equipment with Combi and Convection ovens, Blast chillers and Bakery machines. The company employs over 700 people, including 55 dedicated to research and development.

"Prática is committed to helping our customers produce high quality food without waste and we are excited to bring this vision to Europe," says Vinícius Rezende, Global Expansion Director at Prática.

Prática Europe Management Team 

Carlos Eduardo Baktchejian, Managing Director Prática Europe. With a degree in Business Administration from Fundação Getúlio Vargas (FGV) in Brazil, Carlos Eduardo Baktchejian holds Brazilian and German nationality. With over 20 years of experience in the foodservice equipment industry with International Sales and Management positions in Global companies, Carlos will lead the expansion of Prática in the EMEA market. His focus will be to grow and consolidate the company’s Sales and Service presence in the region with strategic partnerships.

Henk Groot, Regional Sales Manager Prática Europe. A Dutch national, Henk began his career as an Executive Chef and worked for more than 16 years in the airline catering industry. He later built a strong track record in the food service equipment sector with renowned companies, accumulating years of specialized expertise in the field. In 2023, he joined Prática’s distributor in the BeNeLux region. In 2024, he took over the position of Regional Manager for EMEA, bringing his knowledge, experience and hands-on-mentality to these markets.

Global Management Team

André Rezende, CEO, Prática. André Rezende is an engineer by training, holding a master’s degree in Quality and Productivity. Throughout his career, he has continuously pursued professional development, including the prestigious Owner/President Management (OPM) program at Harvard Business School. After gaining experience in various companies, he founded Prática Produtos S/A in 1991. Currently, André serves as the President of the company, leading its expansion and consolidation as a reference in the food service equipment sector.

Luiz Eduardo Rezende, COO, Prática. Luiz Eduardo is a Mechanical Engineer with over 30 years of professional experience. He is a co-founder of Prática Produtos S/A and has been instrumental in the company’s growth both in Brazil and internationally. Luiz Eduardo leads strategic operations, contributing to the development of innovative technologies and the expansion of the product portfolio. With specialized training in management and innovation from renowned institutions such as Fundação Dom Cabral (FDC), Harvard, and INSEAD, he works to strengthen Prática’s position as a leader in high technology within the food service sector.

Vinícius Rezende, Global Expansion Director. Graduated in Engineering in 2012 and a participant in the Program for Leadership Development (PLD) at Harvard Business School, Vinícius brings over 10 years of experience in the food service industry and 15 years in international business. He is currently responsible for overseeing all international markets at Prática Produtos S/A. Under his leadership and that of his team, the company has achieved significant global expansion in recent years, with active operations in more than 55 countries.

Discover more about Prática on our website in Brazil: https://www.praticabr.com/

LinkedIn: https://www.linkedin.com/company/praticaeurope/

Instagram: https://www.instagram.com/praticaeurope/